Project Introduction
Ipricing, a popular online store for consumer electronics in Malaysia, has been catering to tech-savvy customers for several years. However, the store has encountered certain challenges while trying to expand its business online. These challenges include dealing with the complexities of the current e-commerce platform and the need to reach a broader audience beyond its local market.
Technical Solution
Based on the requirements and their projections, we dedicated 24 hours to thoroughly analyzing the website and business workflow. This comprehensive assessment allowed us to identify and address existing bugs and vulnerabilities, and it facilitated the creation of a detailed roadmap for the upcoming tasks. Here is the list we prepared for this:
- User-friendly mobile application integration
- Efficient product filtering system
- Streamlined check-out process
- Advanced data analytics
- Diverse payment options
- Personalized recommendation engine
- Customer review integration
- Informative product guide
- Referral program implementation
- Local influencer collaboration
- Diverse customer service options
- Robust inventory management
- Customer loyalty program
- Regular performance analysis and reporting.
Requirements
Their team came to our office in November 2021 with the following requirements:
- Easy and secure checkout options
- Trustworthy user security and payment methods
- Seamless social media integration
- Informative content marketing and blogs
- Enhanced product visuals and features
- Dynamic pricing strategies for competitiveness
- Responsive customer support, including live chat
- Comprehensive product comparison feature
- Curated customer reviews and testimonials
- Mobile-friendly design and optimization
- Customized product recommendations
- Integration of voice search
- Targeted email marketing and newsletters
- Strategic influencer collaborations
- Implementation of a loyalty program
- Interactive product guides for a better experience
- Easy return and refund policy.
Conclusions
In our collaboration with iPricing, we successfully finalized the project within the designated 45-day timeframe, guaranteeing a smooth and efficient performance. Our ongoing priority lies in enhancing their marketing strategies to foster natural growth within the competitive cosmetics industry.
This partnership has been an exciting journey, marked by significant challenges that we tackled with creativity and persistence, reaffirming our dedication to advancement and excellence.
A notable hurdle we faced was elevating iPricing‘ market performance. To tackle this, we developed innovative methods to establish effective connections with the target audience, amplifying their brand visibility and engagement.
To bolster their online presence, we facilitated their prominent placement on Google Business, ensuring increased visibility across crucial search terms. Moreover, we provided access to our extensive digital repository, equipping them with a variety of visually captivating resources, including high-quality images, impactful icons, and diverse fonts, to effectively enhance their cosmetic business.
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