Design Essentials
Project Introduction
DesignEssentials, a renowned cosmetics brand, has a rich history dating back to its establishment in 1976. The brand’s exceptional line of perfumes and cosmetics has garnered a devoted following across numerous countries, earning widespread customer acclaim and loyalty.
Our collaboration with DesignEssentials involved the seamless transition of their online store to Shopify Plus, replacing their previous platform. The brand’s initial venture into the Shopify experience began in Poland, which proved to be a resounding success. Encouraged by the positive outcome, our focus has now shifted to replicating this triumph by establishing their online presence in various other regions.
Requirements
- Shopify Store Migration
- Shopify Plus Integration
- Custom Shopify Development
- Performance Optimization for Shopify
- Expansion into New Marketplaces
- Mobile Commerce (M-commerce) Solutions
- ERP Integration for Shopify
- Point of Sale (POS) Integration with Shopify
- Shopify App Customization and Integration
Technical Solution
We incorporated the key elements specified by the client into the Top Culture website, utilizing PSD designs. The implementation encompassed various notable functionalities, including the integration of an Instagram feed, a ‘Shop the Look’ feature, and a comprehensive notifications system.
Planning and Designing
DesignEssentials decided to switch to Shopify because their old online system was slowing down their work in different markets. They wanted more freedom and flexibility, which Shopify offered.
Adapting their current technology, especially integrating the Cegid ERP system, was tough during the transition. Making online and offline sales work together, like with the click-and-collect service, was also a big challenge.
Moving a lot of important data, like product details, orders, and customer information, was a crucial part of the whole process.
Conclusions
In our collaboration with DesignEssentials, we successfully finalized the project within the designated 25-day timeframe, guaranteeing a smooth and efficient performance. Our ongoing priority lies in enhancing their marketing strategies to foster natural growth within the competitive cosmetics industry.
This partnership has been an exciting journey, marked by significant challenges that we tackled with creativity and persistence, reaffirming our dedication to advancement and excellence.
A notable hurdle we faced was elevating DesignEssentials’ market performance. To tackle this, we developed innovative methods to establish effective connections with the target audience, amplifying their brand visibility and engagement.
To bolster their online presence, we facilitated DesignEssentials’ prominent placement on Google Business, ensuring increased visibility across crucial search terms. Moreover, we provided access to our extensive digital repository, equipping them with a variety of visually captivating resources, including high-quality images, impactful icons, and diverse fonts, to effectively enhance their cosmetic business.
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